thinkseascape.com
Redesign and upgrade of Seascape webpage.
CLIENT
Seascape d.o.o.
MY ROLE
UI Design
* In July 2018 Seascape became part of the Beneteau Group, which changed the role of thinkseascape website. Therefore this version of website is no longer active.

Problems
Building its brand mostly on CONTENT, Seascape was facing a challenge how to organize it in a CLEAR and ENGAGING web presentation.
Goals
- The page had to feature a lot of content: presentation of their boats, knowledge base, news, calendars … but at the same time convey sense of SIMPLICITY which is essential part of their brand promisse.
- It had to have clear GATEWAYS for various profiles of visitors: FANS, LEADS and OWNERS of their boats.
- Apart of static content presentation, page had to provide a platform for LIVE COVERAGE of Seascape’s sailing events.
- It had to establish visual language of the Seascape BRAND – colours, fonts, style of photography.

I like tackling problems with iterative design thinking approach.
I’m explaining more about it here.

Concept
Seascape team prepaired a brief for me with guidelines and main objectives.
Sketch from a team workshop.
In my designs I had to:
- consider all content upgrades
- create simple, clear and understandable mega menu for easier orientation
- integrate signature events pages and make the current event interchangeable
- include video content with full with current video and visible teaser for the next one.

Design
Based on their feedback and a few more wireframe iterations I designed final screens.
I was aiming for a clean, modern look that is in sync with the company’s brand visual language.




