Kongres Magazine
New Europe Meetings Industry Magazine. Specialized in congress tourism. Informing the relevant public about the events, novelties and trends in the field. It icludes cases of good practice and tips and tricks for event managment.
CLIENT
Toleranca Marketing d.o.o.
MY ROLE
Magazine Redesign | Graphic Design

Problems
- The old magazine design was visually congested.
- The design was vague, complicated to grasp and therefore didn’t serve its own purpose.
Goals
- Make the pages more inviting and the publication flow more easily.
- Make writing and editing process simpler and more streamlined.
- Serving scanners as well as in-depth readers.
- Include more infographics.
- Make a clear layout and section organization.
- Give the content more room to breathe.
- Use color very sparingly, proving that a simple pop of bold color can be more striking than a palette of rainbow brights.
- Make the look of the magazine more fresh, modern and insinc with the company publishing it.
Magazine layout AFTER redesign:





Magazine layout BEFORE redesign:



